General Questions

What is MAIA? is the never throttled search engine for the female-centric economy women envision. We offer an online directory that connects consumers with women-owned businesses, an events page that features women-centric workshops, seminars, conferences and meet-ups across the U.S., and a blog that highlights women-owned businesses and tells their stories.

As women, we influence or control trillions of dollars spent in the U.S. annually, and with that influence we have the incredible opportunity to use our money to affect change. Whether you are buying for your business, your home, or your favorite organizations, MAIA connects you to a female-centric economy free from systemic barriers. MAIA gives you access to thousands of women-owned businesses across the U.S. You'll find thousands of products, services, solutions, suppliers, partners, affiliates, associations, organizations and speakers right here.

Learn More about MAIA

What is the MAIA mission?

We are a community taking collective action to drive a more female-centric economy and ecosystem. We are business professionals, moms, investors, consumers, owners, educators and thought leaders coming together to contribute our money, our talents, and our networks, to take collective action to protect an economy that incubates and builds what we envision as this next version of what business could look like for women.

What's the MAIA Pledge?

The MAIA Pledge is a commitment to spend money more directly with women. Whether you're buying for your business or your home, buy from women-owned businesses. I (NAME) pledge to spend $20 per month at a woman-owned business. I support women-conscious consumerism and value businesses that include women at the highest levels of leadership.

Why do I need to create an account?

It seems like you need to create an account for everything these days, and there's good reason for that. Accounts helps us keep the directory from fraud and being misused since agreeing to the terms and conditions means being a good person and refraining from negativity, bullying, or any type of conduct that is considered disrespectful.

Why aren't you a non-profit?

If all of the benevolent women are told to start non-profits and to go sit at the non-profit table, who does that leave at the for-profit tables? We're working towards creating gender balance in the for-profit space.

How does a directory of woman-owned businesses help achieve gender equality and tackle the gender pay gap?

Women-Conscious Consumerism is an underutilized game-changer. When we, as consumers, spend our hard-earned money with women-owned businesses, we allow them to pay themselves their full worth, – same for their employees! We help them grow, reinvest in their product or service, and invest in their community.

Is this just for women?

Nope! If you believe in equality on every level, you'll want to be here. And, we want you here too.

Where did the idea behind MAIA.Community come from?

The idea behind MAIA came as a solution to Kateri's personal challenge of spending 83% of their money on woman-owned businesses, but ultimately failing. Watch our extended video for the full story. Grab a beverage and a comfy chair because it's 8 minutes long.

What does MAIA stand for?

MAIA is an acronym. It's the first initial of each of Kateri's four daughters.

Woman-Owned Businesses

You want a female-centric economy to flourish, this is how. We can continue to spread the word, if you fund the site.

How much does it cost to register my woman-owned business?

There are two options: Basic is free and displays core information about your business (Name, website, phone, city, state, and one tag for your business).

A Premium listing will get returned first in search results, lets you upload a photo to really stand out from the other listings, has an entire business detail page that’s all keyword searchable to help consumers find you easily when searching for your product or service. You can also select inclusive diversity filters and highlight certifications that you have for your business. Choose from $25, $50, $75 or $100/year for your Premium listing. There is no difference in service, you pay what you can afford at this stage in your business.

Basic vs Premium Listings

It's the least expensive advertising you'll ever buy, because we wanted there to be no barriers to entry whether you were a solopreneur or a multi-million dollar business owner.

Also, consumers want to know you support and embolden women-conscious consumerism too. Please don't ask consumers to do what you're not willing to do yourself, support other women-owned businesses if you want other women to support you!

What does a Premium listing look like?

Glad you asked! To get an idea of what Premium listings will look like in the search results, check out the visual below. Premium listings appear first in the search results and give you the ability to customize your information for consumers. You’ll have the ability to include keywords so that consumers can find your products or servicesquickly and easily through search. You’ll also be able to include a photo and full page description. We are committed to making this an affordable and lucrative marketing channel for your business. Sign up today!

MAIA Premium Listing Example

Why don't I see my business listed?

While we have nearly 700K businesses listed in the directory today, there are still 12M+ that need to be added. Help us out, tell us who we're missing! Most of our additions are coming crowdsourced from consumers, corporate buyers and accounts payable departments. Send us an email to and we'll get it listed. We're excited to have you be a part of MAIA!

I see a business listing that shows incorrect information.

Thanks for catching that! We'll want to get that updated asap. If you're the business owner, register to claim this listing to update the information. If you're a consumer, please send us an email and we'll do what we can to get the information updated.

How come there are millions of woman-owned businesses in the United States but your directory doesn't list all of them?

We are doing something that has not been curated at this level. We believe so strongly about giving love and light to all women-owned businesses, and we're building the infrastructure for it, but we don't have all of the businesses just yet! Directories have been around for forever, and all of these women-owned businesses are hanging out in exclusive directories all over the US. The problem? They are exclusive! When Kateri started to compile all of the lists, she reached out to most of the largest women's organizations and associations, so she could spend her money on their members, the women-business owners. It would have cost Kateri $87,453 (when she stopped counting) to buy access to all of those exclusive wonder why women-conscious consumerism hasn't moved the needle for most women!

How did you gather your data?

Our current data was gathered through a combination of outreach, public information and community-sourced information. The directory needs visitors like you to help spread the word and share the directory with others. We check to confirm accuracy to the best of our ability, and rely on our community to help us identify businesses who are currently listed but don't meet our 50% woman-owned minimum. Please contact us if you notice something inaccurate.

What's your definition of "women-owned business"?

We define a women-owned business as a female or non-binary individual owning 50% or more of the business. We are focused on gender equality at the highest levels of leadership so that women's perspectives are present in the product, the service and/or the solutions, to us that means a minimum of 50%. Balance among all things is critical.

What are the requirements to list my business on the directory?

We ask you to attest to 50% or more women-ownership or not. If yes, your business is added to MAIA. Be honest and be able to prove it. Do not abuse the trust of MAIA consumers, this is a group of consumers who would very publically set the record straight. If necessary, we will ask for proof of ownership in order to verify that you are in fact the owner of the business that you are either requesting to claim or that you are requesting to add.

What types of proof of ownership will you request?

There are two documents that we'll request. 1.) A business utility or phone bill, business license, business tax file, certificate of formation, or articles of incorporation. 2.) A copy of your current U.S. Passport or Driver's License. We'll only use these documents to verify your business and will never share or post it publicly.

Will I be notified before my Premium membership renews?

Yes, you will receive an email seven days before your annual membership renewal. You can always cancel.

What about all of the organizations and associations that currently exist for women in business?

Great question. There are many groups doing great work – if you find value in those, please stick with them! They can provide so many tangible and intangible benefits: training, mentoring, networking, resource-sharing, fellowship, and strategic planning to name just a few. We work to collaborate with these organizations and associations knowing that we are stronger together, please tell them you want them to collaborate with MAIA.

What about the Woman-Owned Logo?

Glad you asked! Pay attention to those companies and look for that logo. The nonprofits that vet these women-owned businesses provide the vetting to ensure the companies are 51 percent owned, controlled, operated, and managed by a woman or women. WBENC states there are over 14,000 vetted woman-owned businesses, and WBENC sells that directory to corporations, the government, and nonprofits. MAIA puts these vetted woman-owned businesses, plus the other 12+ million more women-owned businesses who have not done a certification, into the hands of consumers where we can vote with our money and align our purchasing power with our values. The majority of woman-owned companies do not employ people, so this gives visibility to ALL women-owned businesses, no matter how small.

There are some scenarios where getting your women-owned certification could be a game-changer for your business, there are many scenarios where it makes absolutely no difference, contact your local WDC to find out more. Otherwise, call us, and tell us who buys your product or service and we'll give you our experience.

I'm a woman business owner, but I'm also a consumer. Do I have to register as both?

No. If you have a women-owned business, get registered on the directory today. From there you can also use the directory as a consumer. We feel that it's important to only ask your customers to do something you are willing to do yourself. Be the change you want to see and make the directory your go-to resource for finding and supporting other women-owned businesses across the United States.

Do I belong in the MAIA Community?

If words and phrases like girlboss, female entrepreneur, women empowerment, bosslady, support small business, and the future is female resonate with you, you're in the right place.

How can I partner or advertise with MAIA?

Send us an email! We'd love to hear your thoughts on how we can work together.

What is a Retailer vs Wholesaler?

Retailers usually sell directly to consumers. Wholesalers usually buy in bulk and sell to retailers to sell to consumers (Distributors usually sell non-competing brands).

What is a Manufacturer?

They actually make the product, sometimes they sell directly to a Consumer, more often they sell through a wholesaler, a retailer or a distributor.